THE OBJECTIVE

• Startup eCommerce innovator in women’s luxury fashion

• Optimize business strategy, processes and infrastructure for scale

• Develop a gap analysis to help understand how current operations practices and structure may introduce operational risk

• Perform a Current Situation Assessment (CSA) to identify risks that could negatively impact the realization of the business plan.

• Build an implementation plan for mitigation strategies

 

THE CHALLENGE

• Weak leadership cohesion

• Connecting and resolving customer issues

• Low quality website experience

• High inventory stock

• Leaders’ lack of retail experience

• Poorly developed technology architecture

• No clear delineation of responsibilities & accountability

• Resolving operational challenges

• Systems and integrations inefficient

 

THE SOLUTION

• Filled open CEO position with Cavallino executive

• Re-designed current organizational structure to facilitate up to 25% SG&A reduction

• Re-Configured warehouse to improve accuracy and efficiency

• Structured an EPMO process to help prioritize and provide visibility into all tech development

• Instituted Open to Buy process for merchandising group purchasing allocations

• Developed new business strategy to achieve growth

• Led initiatives for next round of financing

• Implemented daily stand up meeting for increased collaboration and communication

• Conducted current situation and risk assessment

• Stabilized company through management change

• Instituted reporting and accountability for functional areas

 

THE RESULTS

• Developed mitigation strategies that cover each critical area of risk

• Developed quick hits that focused efforts and resources on the key risk areas

• Focused each project on the core processes within the business and areas of highest risk

• Identified critical issues and improvement opportunities within the organization

• Best Practice knowledge transfer

• Raised $26M+ in next round of financing

• Largest sales in company history